In April 2021 I helped out the amazing team at Psyop with some R&D and design for the latest campaign for Hewlett Packard’s HP + Smart Printing service. The concept involves different characterizations of the Plus symbol, highlighting different features of the service - more sustainable, secure, and ready than ever. I particularly focused on bringing Inky to life, the Plus’ representation of the Instant Ink service. It was a fun and colorful approach, and the intention was to create a quirky and playful buddy that fills itself up with the different colors of ink.
We explored different behaviors for the ink, such as it being separate blobs of color, or mixing all together. Even when separate, there was still a bit of interaction between the blobs to showcase some mixing and a broader variety of color. I experimented with a couple of techniques where the ink would take on the color of whatever the background behind it was.
Thank you!
