Brainfreeze Daydream

A refreshing take on Slurpee!

Year

2019

Client

7-Eleven

Studio

Deutsch LA

Role

Artist

About
About

Deutsch LA reached out to craft some fun and colorful visuals for their Slurpee re-branding campaign. The essential idea was to showcase the different emotions associated with the various flavors of Slurpee. The song was created by NomBe, and it's meant to switch between moods as well. Part of the campaign consisted of taking a test to determine which Slurpee flavor you aligned with, based on personality trait questions. You can check the campaign at https://brainfreezedaydream.com/ . Once the test is taken, you can record your own "slurp" which becomes a part of the song as well. This project was, from beginning to end, an incredibly fun experience - and in great part thanks to the amazing team at Deutsch LA.

Brainfreeze Daydream

A refreshing take on Slurpee!

Year

2019

Client

7-Eleven

7-Eleven

Studio

Deutsch LA

Role

Artist


Thank you!